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by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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by Peter Kent : SEO For Dummies

ISBN : #7115341508 | Date : 2015-10-26

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by J. Paul Peter : Consumer Behavior and Marketing Strategy

ISBN : #0071233172 | Date : 2004-02-23

Description :

PDF-c7ca8 | This book is useful for teaching and learning the fascinating field of consumer behavior…. Consumer Behavior and Marketing Strategy


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by Mr. Jerry L. Work : Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms

ISBN : #0615619169 | Date : 2012-03-28

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by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

ISBN : # | Date : 2011-12-08

Description :

PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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by Andrea Sittig-Rolf : Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You

ISBN : #0071597689 | Date : 2008-09-26

Description :

PDF-edc8a | Build your own personal sales force–without spending any money! Sales guru Andrea Sittig-Rolf pushes referral marketing to the next level with her proven Ambassador Method. Power Referrals teaches her step-by-step process of winning over and deploying an army of referral-givers that go out and actually do the selling for you–freeing up the time you need to grow your business. You’ll learn how to… Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You


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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

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PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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by F.Robert Dwyer : Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0071123326 | Date : 2001-07-01

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by HARTLINE : *Marketing Strategy 3e

ISBN : #0324233817 | Date : 2004-04-06

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by Paul Karasik : Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services

ISBN : #0786303514 | Date : 1994-12-01

Description :

PDF-b3531 | This comprehensive “how to” guide for the financial services professional is packed with proven strategies and techniques for successfully selling through seminars. This guide also includes extensive resource sections that list: speaker’s bureaus; professional organizations; audio/video supply companies; seminar design companies…. Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services


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by BusinessNews Publishing : Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book

ISBN : # | Date : 2014-10-14

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PDF-006cb | The must-read summary of Claude Hopkins’ book: “Scientific Advertising: How to Develop a Superior Advertising Program”.This complete summary of the ideas from Claude Hopkins’ book “Scientific Advertising” presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is… Summary: Scientific Advertising: Review and Analysis of Hopkins’ Book


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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

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by Khanh Pham-Gia : Marketing strategy of Sony for portable audio device business

ISBN : #3640380924 | Date : 2009-07-31

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PDF-05e37 | Research Paper (undergraduate) from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid develo… Marketing strategy of Sony for portable audio device business


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ISBN : #3322902218 | Date : 2012-06-26

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